CORPORATE

Footagefile gives companies the opportunity to make significant cost savings and enhance their public profile by moving video images to an online environment.

Using the same storage and transmission methods which have recently become standard in the TV news industry, companies can reach large audiences with information on events, corporate message, new products or simple brand development at a fraction the cost of more traditional methods.

• News release distribution
  Many new releases can be enhanced by offering a few minutes of video alongside still pictures and text. But in an era of ubiquitous broadband, tape distribution is unnecessarily inflexible and satellite feeds too expensive for most projects. We believe that the video element of news releases can be handled more easily and reach a far larger media audience by being transmitted through the internet - which is the way most broadcasters prefer it.
  
  At    Footagefile    we    are happy to provide a start-to-finish video news release service or just offer our online distribution site. Either way is fine by us. The one thing we guarantee is that our material will reach the key news desks and decision-makers in a form which is fast, flexibile and ready for immediate use on the newsroom servers.
  
  More about video news releases

• Storage and distribution of b-roll
  Many companies have started to appreciate the huge advantages in terms of brand promotion of having an easy-to-use reel of positive shots constantly available. A b-roll is not necessarilly related to a specific event but can be used in general stories, similar to product placement in the film industry. For example, shots of a hotel can appear in a general tourism story, a shop front in a retail story or a factory in an item on the economy.
  At Footagefile we host generic b-roll and incorporate it into our searchable database - encouraging the constant drip-feed use of positive footage by the thousands of media outlets which access our service.
  Broadcasters will just identify the footage they need, download it in minutes and then insert it into their programme package.
  And it's not just the media which have access to Footagefile. Approved staff members can easily download the company video images for internal uses, such as presentations, in-house videos and trade shows.
  
  More about b-rolls

     More about broadcast PR
     More about webcasts